Marketing
2024 - 2025 OOH and Digital Advertising.
Hotpoint Mischief Makers Campaign.
In 2024 Hotpoint were rated by TrustPilot reviews as being the most trusted UK brand for domestic appliances. They combined this with a new campaign featuring Bailey the Beagle running amok and demonstrating why Hotpoint appliances are so valuable!
The ATL campaign ran into early 2025 for marketing avenues covering TV, radio, print, billboards and digital web ad banners. Bailey was a busy boy!
2024 OOH Advertising.
Indesit appliance reliability Campaign.
Indesit wanted to shout about their consumer feedback from the ratings and reviews platform Feefo. A series of ATL advertising pieces were duly created for use across UK media marketing outlets and magazine advertising.
2023 Illuminated Advertising.
W Collection by Whirlpool.
Advertising for Whirlpool's W Collection of premium appliances had to feature their intuitive 6th Sense technology for perfect results strapline, as well as their 5 year warranty message. To really boost the campaign, adverts were illuminated and set to light-up across UK cities.
2021 Telescopic Mailer.
Meeting tougher sales targets.
This triple pull-out mailer for Hotpoint was created to drive home the new cooling USP’s of a new range of fridge freezers for their B2B market.
Stored in an easy-open matching bespoke envelope for a premium effect.
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Bespoke size litho printed with gloss coating for high shine finish on 450gsm silk.
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2021 Sustainability Leaflet.
A4 Marketing Media Leaflet.
As our visual communication solutions became more widely used in the Retail Sector, demand for more sustainable graphic media also increased. I was asked therefore to produce a brochure featuring established and newly sourced sustainable and recyclable media we could now print on.
Brochures printed in-house
Cover on 170gsm
Inner pages on 70gsm
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2019 Capsule Collection.
A4 End-User Marketing Brochures.
I was asked to produce a targeted series of end user capsule brochures that Ultima's trade partners could use to demonstrate the utilisation of display products in their own customers market areas of the Hotel, Leisure and Retail sectors.
Brochures printed in-house
Cover on 170gsm
Inner pages on 70gsm
Click HERE for Full Hotels & Leisure Brochure
Click HERE for Full Retail Brochure
2019 Golf Flyer.
A4 Landscape Marketing Flyer.
Ultima Displays wanted to produce a high-end four page landscape flyer for their trade partners to use when out visiting customers who could potentially purchase outdoor products for golfing days. This was to be used for chain hotels, corporate days in large organisations or for golf course owners themselves for example.
Flyer printed on 400gsm gloss material with high gloss lamination front, back and inside.
Click HERE for Full Golf Leaflet
2018 New Product Launch.
Design Collateral.
Ultima Displays launched an innovative new product at the end of 2018 called Modulate™. This ingenious product contained magnets so once assembled constructions could join together just by standing next to each other and could be repositioned at any angle. I was asked to create the following marketing collateral that end users could down load from our website after they had visited us at the launch event: Brand Guidelines, Price List, Marketing Pricing PDF, High Res Images, Translated Brochure, Instructions and Graphic Templates.
2017 Media Samples Campaign.
Media Pack and Teaser Flyers.
Ultima Displays installed two new Durst printers and wanted to show case their new print capabilities for both UV and Dye-sub so we designed a folder with screw in bindings so the medias could be edited when needed. The teaser campaign was A3 folded to A4 landscape flyer teasing the new printer investment and media.
Click HERE for Teaser Flyer.
Folder printed on 400gsm satin.
Internal printed medias: Flag Knit, Superstretch, Blackback Lightblock, Tent PVC, Backlit, Economy/Double sided/Media-B Banner Vinyls, Polyester, PVC, Self-adhesive, Duratran.
2015/6 Advert Setting.
Designing Adverts for Monthly
Trade Magazines.
Making customers aware of our extensive services and new product ranges through publications such as Image Reports and Sign Link was a crucial communication tool for us, as a large part of our original client base were printers themselves.
Monthly publications
Size; A4
Litho printed.
Direct Marketing.
Palmolive New Product Launch.
Money off sampling coupon for Asda, 4 Colour print onto 170gsm silk paper.
Web Banner set and uploaded for Ocado.
Magazine Advert set and uploaded for Morrisons shopping magazine.
Roller Banner for instore event; set artwork,
planned up and printed, trimmed and installed in banner mechanism.
